Boots Viberg, Made in Canada

Week retrasada I shared a video about the Viberg, which has just launched three models in collaboration with the Haven. The Viberg is a canadian brand known for the quality of the boots they manufacture.

Boots Viberg, Made in Canada

It all began in 1930, when the imigrande Swedish Edwin Viberg opened a shop of leather goods. It didn’t take to begin the manufacture of boots and, in 1949, moved to British Columbia, the epicentre of the boom of the industry madereira. The prodigy Canadians were exporting large volumes for the European countries, in the reconstruction after the Second World War.

The Viberg came on the map when he developed work boots with removable studs on the outsole, and ended up becoming the main supplier of footwear to the region. In the 1970’s, the Viberg moved to the city of Victoria, until today keeps the factory and the store. In 1986, after 59 years of playing music the company, Mr. Edwin Viberg retired at the age of 82 years. The control passed to his son Glen, who is now the owner and president of Viberg Boots:

During the seventy-five years Viberg has manufactured shoes for the heavy industry, but the commitment of long-time the quality ended up attracting the attention of the fashion industry. Seven years ago, the japanese Nepenthes got in touch to develop a boot sole. Other proposals came in, and the Viberg came from the guy in the challenge, transforming part of the production line to cater to small quantities of products that are well detailed.

There are few brands that manage to balance the past and the new in this way; without losing the root and the essence of the initial. Maybe you were the family ties that have kept alive the values of 75 years ago, when everything that Edwin Viberg wanted was to manufacture the boots more hard as possible, with the best materials possible, to last as long as possible, for the client to always remember where you come back to it when needed from another.

Many companies do not accept change, and eventually disappear. Other have changed so mistaken, and ruin everything that constuiram. The Viberg is a case of success: from a manufacturer a very old one that was able to accept and perform (well) change. Glen, and son Brett, were able to find a middle ground.

After selling boots casual through a third party (Flathead, Nigel Cabourn, Ralph Lauren, Nepenthes), the Viberg decided to launch his own line. Who took over the project was the grandson of the founder, Brett Viberg. Now Viberg meets the two markets in two lines, the “Viberg Boot” and the “Viberg Workboot“, both with shoes of excellent quality.

Until then all boots were produced in mass, robust but with a little refinement, catering to the needs of the worker. The Viberg Boot, in smaller quantities, forced the shoemakers to refine the work that they did, to produce footwear refined using the same robust construction and resistant materials, that’s not at all easy to work with.

The price is not for many, but as long as the value is there, does not have what complain. It is best to conclude that there are still companies taking this kind of risk to do this type of work. The Viberg account, even located in a region that is “isolated”, far from the suppliers, and away from large consumer market. I am glad that there are cilentes valuing the product.

Gallery

FOOTMONKEY: VIBERG [ヴァイバーグ] short shift engineer boots 87 …

FOOTMONKEY: VIBERG [ヴァイバーグ] short shift engineer boots 87 ...

Source: global.rakuten.com

FOOTMONKEY

FOOTMONKEY

Source: global.rakuten.com

Viberg Service Boots

Viberg Service Boots

Source: sidewalkhustle.com

Lyst

Lyst

Source: www.lyst.co.uk

Viberg 2009 Fall/Winter Boot Collection

Viberg 2009 Fall/Winter Boot Collection

Source: hypebeast.com

Viberg 2009 Fall/Winter Boot Collection

Viberg 2009 Fall/Winter Boot Collection

Source: hypebeast.com

RHINO STORE

RHINO STORE

Source: global.rakuten.com

Royer 2249XPB Interguard Metatarsal CSA Men’s

Royer 2249XPB Interguard Metatarsal CSA Men's

Source: www.timberlineshoes.com

【楽天市場】VIBERG ヴァイバーグ LACE TO TOE OXFORD ブラッククロムエクセル ワークブーツ …

【楽天市場】VIBERG ヴァイバーグ LACE TO TOE OXFORD ブラッククロムエクセル ワークブーツ ...

Source: item.rakuten.co.jp

Service boot, aged bark roughout suede

Service boot, aged bark roughout suede

Source: www.nomanwalksalone.com

Service boot, aged bark roughout suede

Service boot, aged bark roughout suede

Source: www.nomanwalksalone.com

Lyst

Lyst

Source: www.lyst.co.uk

【楽天市場】ヴァイバーグ VIBERG ブーツ ヴィバーグ ビバーグ LACE TO TOE OXFORD …

【楽天市場】ヴァイバーグ VIBERG ブーツ ヴィバーグ ビバーグ LACE TO TOE OXFORD ...

Source: item.rakuten.co.jp

Ebbets Field Flannels Brooklyn Bushwicks 1949 6 Panel …

Ebbets Field Flannels Brooklyn Bushwicks 1949 6 Panel ...

Source: www.marrkt.com

KRAKATAU QM176 Liner Field Jacket Black

KRAKATAU QM176 Liner Field Jacket Black

Source: www.cultizm.com

Office&Shop

Office&Shop

Source: www.bhs-nyc.com

Lyst

Lyst

Source: www.lyst.com.au

Merz b. Schwanen

Merz b. Schwanen

Source: www.cultizm.com

Lyst – 47 Brand ‘Green Bay Packers

Lyst - 47 Brand 'Green Bay Packers

Source: www.lyst.com

Canadian Made: Viberg Boot

Canadian Made: Viberg Boot

Source: shaynestephens.wordpress.com